ROUNDMAP-Repetition
Customer Carousel

The Drawback of Specialization

At the individual level, specialization usually comes in the form of career or labor specialization. Each member of an organization or economy, for example, has

ROUNDMAP-beyond-competitive-advantage
ROUNDMAP™

Beyond Competitive Advantage

We’ve discussed the term ‘competitive advantage’ more than once, as described in the book ‘Competitive Advantage’ by Michael Porter. However, competitive advantage is merely one

ROUNDMAP-Stacked
BUSINESS MODEL MATRIX

ROUNDMAP™ Full Stack

To understand what elements and aspects the ROUNDMAP™ mapping system actually contains, we’ve created what we call the ROUNDMAP™ Stack: While the Integrated Customer Lifecycle™,

ROUNDMAP-Thiel-Polymaths
GENERAL

No Polymaths Allowed

During an interview with Peter Thiel for “The Portal” by Eric Weinstein, the discussion on technology and culture made a turn towards how universities are

ROUNDMAP-Experience-Design
Customer Carousel

Experience Matrix™

Experience Design is widely recognized to be critical to the customer development process. Not just in our digital age, but even long before bits-and-bytes driven

CROSS-SILO

Horizontal Strategy

Much of what we do at CROSS-SILO Management Consultants is focused on getting departments to collaborate more effectively to improve customer performance. To that effect,

ROUNDMAP-EMB-coexisting
BUSINESS MODEL MATRIX

Coexisting Business Models

A question I get asked a lot is: Can two Elementary Business Models™ coexist within one company? Car Manufacturers versus Car Sharing Platforms Let’s take

ROUNDMAP-Empathy
Making a Case

The Case for Empathy

An article recently published in Harvard Business Review emphasizes the importance of cherishing a culture in which empathy is strongly embedded. As you may know,

ROUNDMAP-valuehub
ROUNDMAP™

The Value Hub™ Theory (2)

You may first want to read part one of the Value Hub™ Theory. If you already have, let’s have a look at how the Value

ROUNDMAP-valuehub
ROUNDMAP™

The Value Hub™ Theory (1)

In hindsight, the idea behind the ROUNDMAP™ originated from a meeting in 2012, to which I was invited, to help determine the future of a

ROUNDMAP-Chaining
GENERAL

Chain of Success™

After 25 years in leadership roles with organizations such as Southwest Airlines, JetBlue Airways, DoubleTree Hotels, and Juniper Networks, Ann Rhoades is a leading expert

ROUNDMAP-Chains
ROUNDMAP™

Value Chains versus Jobs-to-be-Done

While reading Michael Porter’s bestseller Competitive Advantages (1985), in which he described the conditions with regards to Competitive Differentiation, I noticed some striking similarities with

ROUNDMAP-Milkyway
ROUNDMAP™

ROUNDMAP™ Universe

ROUNDMAP™ Customer 360 consists on two dimensions, on the one hand a vertical perspective, consisting of the Business Model Matrix™, the Value Position Matrix™, and

Business Model Matrix
BUSINESS MODEL MATRIX

Business Model Matrix™

While creating the Integrated Customer Lifecycle™, interconnecting all front-line departments, we found remarkable similarities between a focus on sales and the traits of Customer Centricity.

Quality OK
CROSS-SILO

Quality Control

It might seem strange to talk about quality control in context of the customer creation process, however, when we compare product specifications to customer expectations,

Business Process Management
CROSS-SILO

Business Process Integration

In today’s business world, collaboration is key, not only for humans, but also for systems. Business Process Integration is a distinct practice in itself that

Stalling business
ROUNDMAP™

To Whom It May Concern

What’s the ROUNDMAP™ for? It is a question I get asked a lot. So let me give you a sense of how and when you’ll need the mapping system and use it to your advantage.

ROUNDMAP Silo Syndrome
BOOKS

The Silo Effect by G. Tett

In her book, The Silo Effect, FT journalist and antrolologist Gillian Tett describes the destructive effects of mental, functional and data silos on collaboration, performance and innovation.

CROSS-SILO

A New Symbol

The ROUNDMAP adopted a new symbol, representing a joint of the business roadmap and the customer roundtrip.

Equitability
GENERAL

Equitability

What made us create the ROUNDMAP™ can be captured in one word: EQuitability. It means being fair, just, and honest. We believe all businesses have

Growth
ROUNDMAP™

Equity and Leverage

There is some understanding on what differentiates product centricity from customer centricity with regards to focus, but much less with regards to growth. Let’s have

Brain resistance
ROUNDMAP™

ROUNDMAP™ Too Complex?

Whenever I show the ROUNDMAP™ for the first time, a person’s eyes speak volumes. Obviously any all-encompassing model, even those with just a handful of

Start 2013
ROUNDMAP™

Making of the ROUNDMAP™

One of the most common questions I get is: What made you create the framework? With this blog I’m hoping to answer that question for

BOOKS

Book Customer Dynamics™

Customer Dynamics will be published early 2020. The book will address the ROUNDMAP™, an interconnected mapping system of the Customer Dynamics, its context and inherent implications.